About
Media planners work in the media department of most advertising agencies. They are responsible for putting ads in the right place at the right time, reaching the desired audience for the least amount of money.
Media Planners use creative thinking and research to develop appropriate strategies to ensure that campaigns reach their target audiences as successfully as possible. They apply a skill of media and communication platforms to spot the most suitable mediums for building perception of a client's brand.Media planners work with press, television, radio, online media including internet through websites or apps and communication platforms to build perception of a client's product.
Various Paths To Follow
Path 1
- 12th in A…
- Bachelor'…
- PGD/ MBA …
Path 2
- 12th in A…
- Bachelor'…
- PGD/MBA w…
Path 3
- 12th in A…
- Diploma i…
- PG Diplom…
Know More About Media Planner
Skills | Personality | Interests Required
Skills & Aptitude
Active Learning
Active Listening
Reading Comprehension
Writing
Oral Comprehension
Oral Expression
Written Comprehension
Personality
Achievement/Effort
Attention to Detail
Dependability
Persistence
Interests
Artistic
Enterprising
Conventional
Jobs, Future Prospects & Salaries
Future Prospect
Past Job Trends
Salary Growth In India
| Min Salary | Max Salary | |
|---|---|---|
| Entry Level | 300000 | 450000 |
| Middle Level | 450000 | 1200000 |
| Senior Level | 1200000 | 2000000 |
Salaries Across Globe
India
₹ 300000 - ₹ 2000000
US
$ 45000 - $ 90000
UK
£ 25000 - £ 45000
Canada
$ 45000 - $ 70000
Germany
₰ 36000 - ₰ 65000
AUS
₳ 50000 - ₳ 90000
Singapore
$ 30000 - $ 48000
Famous Personalities
Agnello Dias
Agnello Dias is considered to be one of the most influential people in Indian advertising. Last year, he left JWT at the peak of his career to co-found independent agency, TapRoot India, with his creative colleague Santosh Padhi.
Sam Balsara
Founder, chairman and managing director of Madison World and Madison Communications. Balsara is an awarded senior professional in the Indian Advertising Industry.
Parthasarathy Mandayam
Parthasarathy Mandayam is CEO:South Asia at Mindshare. Mindshare are a global, multi-award winning, media agency network of 9300 people across 86 countries..
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