Market Researcher evaluates methods for collecting data, such as surveys, focus groups, questionnaires, and opinion polls. They present their findings to the executives and clients through graphs, charts and by any visual means to better informed decisions about product introduction, modifications and marketing campaigns. They create visuals of industry trends about a product through different tools such as excel, or any visual software. Oftentimes they have to present information in an easy way to client or executives using different charts like liquid chart.

Market Researcher should be expert in mathematics; statistics etc. to better give the results. Latest Market Researcher uses Google trends as their findings. Based on one particular keyword the result may be vary, it may increase or decrease.