MICA, Ahmedabad—known as The School of Ideas—is India’s premier institute dedicated to Strategic Marketing, Advertising, Brand Management, Digital Communication, and Media Research. Established in 1991, the college is famous for blending creativity with business strategy, producing industry-ready leaders. Its innovative curriculum, strong industry partnerships, and experiential learning through live projects make it unique in Asia. The campus is vibrant, residential, and culturally active, offering world-class infrastructure, a modern library, studios, labs, and incubation support. MICA graduates are highly sought after in marketing, media, brand consulting, digital strategy, and communication leadership roles.